Logos, Why we use them.

Apr 22, 2021 | 0 comments

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Why a Logo Matters 

There is a question of basic human rights that is at the core of the matter when we discuss why logos matter.  

Are logos a symbol of how you make your business look? Does your logo convey a message to the consumer about what you are? These are tough questions and not easy to answer but that is the reason they are important. 

 The reason we have logos is to help the consumer make a decision about whether they want to do business with you or your competition, it’s the first thing the customer see’s!  

Benefits of owning Logos 

A logo is key to the overall marketing of your business. Having a professional designed logo makes a huge difference to your business. You can make a lot of sales just from the first impression your logo makes. This is what we call BRAND AWARENESS. 

We can all see this through the increased sale of businesses using logos in their marketing. Logos are an easy way for businesses to get noticed. When someone sees your logo, it helps them make a decision about your product or service. The reason businesses use logos is because they work. 

Showcase your Logo 

As a business owner, you need to be sure you have the best logo design on the market. Your logo needs to be unique and reflective of your business. The reason you need unique logo designs is that you can change your logos as often as you want, you do not want to have a logo that looks the same as everyone else’s. 

Most business owners cannot afford to change logos as often as they would like. For this reason, they will use stock logos that they have had for years. This does not give you the full effect, that you may desire for your business. You will also find that companies who are famous for making logos tend to charge more. 

Logo Design 

If you want to use a stock logo, you may want to think twice before you make the final decision. You need to make sure that the logo is something that the public will recognize.  

There is nothing worse than having your logo representing your business for years and people not recognize it. In addition, many companies who make logos make their money from ads so if your logo does not stand out you will not get the advertising revenue that you desire.  

There is also the chance that if your business does not catch on that there may not be enough customers to make it worthwhile. 

Design it yourself? 

As a last resort you can attempt to make your own logo. This can be done professionally or you can learn how to make your own logo online. You can also hire a graphic designer to help you make your logo.  

The reason you want to hire a graphic designer is because they can put together a design that will showcase your business. They will also be able to make any changes that need to be made to make your logo appealing.  

So maybe it is worth getting a professional to design your logo, you can provide the details, you can input as much information as YOU want, it is your logo afterall. 

Why you need a logo 

As you can see, there are a number of reasons that you should have a logo for your business. The most important thing is that you have an effective logo that promotes the image of your business.  

In order to do this, you will have to make your logo stand out so that others will want to use your logo to identify your business. Once you have the right logo it can make a big difference in your business. 

In order to make your business stand out you must have a UNIQUE, INTERESTING basically EYE-CATCHING Logo.  You also want your logo to make a statement. Many businesses choose unusual fonts and colours that will make their logo design stand out. 

Logos Represent 

A good reason to have a logo is so that customers will think of your business whenever they see it. Customers will associate your business with certain things.  

If you place a logo on something, for example, your clothes, then you will give your customers the subconscious message that you are selling clothes.  

If customers see other items with your logo on them, for example, then they will associate those items with your clothing store. 


In short, a good logo can help you build your brand, which is the most important aspect of your business. By associating yourself with other businesses, customers will know what your company is all about.  

As a result, people will think of you first when they need your product. This gives your business a major advantage over other companies, and it can make a big impact on your business’s bottom line.


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